After managing complex operations in 15+ countries for organizations like DFID and the UN, I discovered my true calling: applying this international expertise to help Canadian SMEs navigate digital transformation.
The Journey
My career began in high-stakes environments: coordinating humanitarian responses, managing multi-million dollar budgets, leading teams of 200+ people across continents. From post-conflict reconstruction in Africa to economic development programs in Asia, I learned one fundamental truth: successful transformation requires strategic clarity, not just technical execution.
"Managing a $50M humanitarian program taught me more about business efficiency than any MBA ever could."
When I returned to Canada, I noticed a pattern: SMEs were struggling with the same challenges I'd solved internationally—limited resources, unclear priorities, and overwhelming complexity. But instead of refugee camps and supply chains, it was CRM systems and websites.
The disconnect was striking: web agencies sold websites. IT consultants sold software. But nobody was asking the fundamental questions: What problem are we actually solving? What's the ROI? How does this fit into a broader strategy?
The Incubatr Difference
Incubatr was born from this realization. We don't start with technology—we start with your business challenges. We apply the same strategic frameworks used in billion-dollar international programs to your $50,000 digital transformation project.
The result? Canadian SMEs get access to world-class strategic thinking, combined with local expertise in government funding (ESSOR, CanExport, PCAN) and bilingual market realities.